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A staggering 98 percent of Tesla owners decide not to keep using their self-driving technology after their trial period, data shows.
Tesla charges customers $8,000 for the full self-driving technology, which has divided opinion since being unveiled by the company.
Statistics from YipitData found that only two percent of new Tesla owners continue using the technology after the trial period.
The data was gathered from a sample size of just under 3,500 owners – small compared to the 1.8 million Tesla drivers in North America.
CEO Elon Musk has placed great emphasis on self-driving technology as a feature that will set his cars apart from other competition around the globe.
Tesla has struggled in recent months due to increased competition from China.
Chinese company BYD passed Tesla as the world’s biggest producer of electric vehicles in late 2023.
Musk has even previously warned that Tesla will be “demolished” by Chinese competitors if trade restrictions in the US are not imposed.
The Tesla CEO recently traveled to China to meet with Premier Li Qiang.
While there, Musk secured a breakthrough deal that could allow Tesla to roll out its self-driving technology.
However, another Chinese rival has emerged.
Electric car company Nio unveiled a new, cheaper model called Onvo, costing $4,000 less than Tesla’s Model Y.
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Nio CEO William Li did not confirm when the car will go on the market.
Onvo aims to set a “new standard” for the family car, Alan Ai, president of the Nio sub-brand, said at Wednesday’s launch event, as translated by CNBC.
Li added: “RAV4 and Model Y were the benchmark for family cars in their time.
“With technologies evolving and people’s understanding in smart EVs deepening, today it’s time for us to redefine the new standards for family cars.”